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What is Undefeated Xerxes?
According to a Polymarket news release, the new initiative will give users a dedicated place to talk markets, share their picks and trade together directly on Polymarket.
“People are constantly debating what’s going to happen next with their friends and sharing predictions in group chats,” said Travis VanderZanden, who serves as chief growth officer at Polymarket. “With Squads, we’re bringing the conversation and trading together so friends can follow the events they care about and make their predictions in one place.”
Taking a page from a number of humourous Nike commercials during the 1990s, along with a farcical spot aired by the NFL during Super Bowl LIII, Berg injected slapstick comedy into the ad in an apparent attempt to cater to sports fans.
What is Undefeated Xerxes?
The research, published by The Intercept Brasil on Monday, analysed more than 55,000 Instagram accounts and cross-referenced the results with the official list of authorised operators from the Secretariat of Prizes and Bets (SPA).
According to the survey, the problem arises when a user follows a single account related to betting. The platform’s recommendation system then starts showing other profiles in the same segment, including betting sites, influencers and specialised pages.
Among the 100 most recommended profiles are accounts that, together, have accumulated more than 6 million followers and 114,000 posts. There are three main types of profiles recommended by Instagram: operators, content creators and media specialising in the betting market.
How to play Undefeated Xerxes
iGB is now accepting submissions for its 2026 Most Influential Women initiative. We’re looking for entries reflecting the vast diversity of the sector and its talent, across all markets, channels and departments.
We will accept admissions via this form until 1 October. Please do nominate all the impressive women around you, including peers, friends, colleagues, bosses, partners and even yourselves!
Initiatives like MIW help the sector shine a light on those championing change and charting the industry’s next big movements.
