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That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.
“Wherever there is investment from the operator or the platform in properly investing in the infrastructure needed to maximise the output of the product, we have seen great returns, ROI, on that investment,” Wilson says.
In other words, there is no magic “engagement” button. There are tools, expertise and an operator willing to put both to work.
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“The World Cup, as you know, is largely a customer acquisition opportunity, and it was also combined with a good turnover period for us,” he outlined. “Yes, that has continued.
“Now, having said that, we’ve also been in a low sportsbook activity environment during July when most football leagues have been closed. But we have that underlying improvement in momentum, and we continue that now throughout the rest of the year.”
Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.
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After assessing part of a 75-page PDF spreadsheet of transactions provided by Evolution, Spectrum found crypto wagers had been placed on Evolution games provided by Hub88, as alleged by Black Cube.
Up to 1,124 occurrences of virtual currencies being used were discovered by Spectrum, which added up to 11.5% of the sessions included in the spreadsheet provided by Evolution.
“Spectrum notes that Evolution relies upon its clients to develop and implement these additional AML and KYC procedures. Further, Evolution does not review the operator’s compliance with this requirement of enhanced due diligence,” the report says of Evolution’s compliance processes for preventing the use of virtual currencies.
